Novomatic - general information
Novomatic is a group companies, which specialize on creating software for real money online casinos and slots for land-based casinos. It has branches in all the countries of Europe, CIS, South America and Africa. Novomatic company is one of the most popular online casino software suppliers in European and CIS countries as they were among the pioneers in the development of land-based gaming as well as iGaming industry. All this puts Novomatic on a par with the most recognizable brands in the field of gambling. At the moment, there are more than 232,000 gaming slots in land-based casinos that work on the platform of this supplier, and also more than a hundred of online casinos.
The Novomatic Group, with a turnover of more than 3.9 billion euros in 2015, is one of the largest high-tech gaming technology companies worldwide and Europe's undisputed no. 1 in high-tech gaming technology.
The company's specialists strive to find innovative solutions to respond to emerging trends and pay great attention to the quality of the product. All this makes games from Novomatic one of the best.
There are some peculiarities, thanks to which many users are fans of games of this developer:
- Ideal reputation of the brand and maximal honesty of the gaming process
- High quality of the slots that are interesting to play not only for real money but also for free (in demo modes)
- Variety of plots in released games
- Modern design, high-quality graphics, animation and sound effects
- The variety of bonus games and other benefits
The company used to have a name Novomatic Automatenhandels GMBH. At the moment Novomatic group includes three companies:
- Novomatic AG Holding
- C.S.C. Casino System Holding AG
- ACE Casino Holding AG.
Novomatic also has special department called Greentube, which develops software for online casinos. That’s why all the slots developed by GreenTube can honestly be called Novomatic creations and vice versa.
Novomatic - history of evolution
Novomatic company was founded in 1980 by Austrian named Johann Graf. It all started six years before that when Johann and his partner Gerhard Brodnik opened their company, which imported pinball machines. Several years later they managed to become an official supplier of British company JPM, which specialized in playing machines production, and later Graf decided to start his own business. According to businessman himself, the name of the company came to his mind randomly. At first, he was planning to call it Intermatic, but walking on the streets of Vienna noticed the advertisement of the network of hotels under the name Novotel, and he liked it. In result, he just combined these two names and got Novomatic.
Almost immediately after the founding of the company, Johann hired a team of specialists, which developed the machines called Admiral.
A year later, in 1981, the company started supplying their production on the territory of Netherlands, France, Switzerland and Federal Republic of Germany.
In the period from 1982 to 1983, Novomatic opened its first foreign representational office which was located in Switzerland and that has contributed to the spreading of the slots all over the country. As Graf claimed himself, the company was the first one, which started installing gaming slots in Alpine resorts. Several years later, Novomatic occupied 70% of the Swiss market share.
In 1984, the developers of the company created a new processor and all modern slots of the company were powered by it. It was named MPU 01 (Micro Processor Unit 01). Approximately, at that time electronic darts was in vogue. Graf couldn’t lose an opportunity to stay on the crest of the wave so hу put on his specialists to start development of the targets and start supplying them on European market. As Johann himself noticed later, the company killed two birds with one stone there - caught the tendency and abided by the priorities.
In 1989, “Iron Curtain” has fallen and that made a favorable impact on the company's affairs. For instance, that year Novomatic entered the market of Czechoslovakia and started operating on several territories of countries of еру Eastern block. That year the company also opened Admiral Montreux casino in Switzerland.
In 1990, Novomatic released the game American Poker II, which will later become legendary. This year the company started regular equipment supplies for South African casinos and the company NOVO-Invest Casino Development AG was founded. Currently it is called Novomatic AG Holdingand and is a part of Novomatic Group of Companies.
In 1991, subsidiary company of the holding was created - ADMIRAL Sportwetten GmbH. That same year the biggest casino with Novomatic slots was opened in Prague. It was called Admiral Casino Colosseum.
In 1992, the demand for Novomatic slots continues to grow at a relentless pace. To meet the demands of the clients, the company opened their representation offices in many European countries. That same year a casino Neva was opened in Saint-Petersburg, which was later renamed to Admiral Casino.
In 1993, the Austrian supplier had representation offices in over 30 countries of the world. The branches of the company were created in Poland, Latvia, Namibia, Estonia, Botswana and Norway
In 1994, the developers of Novomatic created their own hardware platform called ASIC (Applied Specific Integrated Circuit), which provided the basis for gaming slots of the new generations.
In 1995, Novomatic entered the market of Northern America and got the license of Ontario authorities in Canada. At the same time, the company started development of the technology of multi-user devices. That same year two casinos in Switzerland were opened - the one in Baden, nearby Zurich and the other one in Davos.
In 1996, ADMIRAL Leisure World Ltd stocks were placed on the stock exchange in South Africa. AS Novoloto lottery was opened in Estonia, it was the cooperative project of Novomatic and AS Eesti Loto. In the same year company opened two casinos in Switzerland: in Saxon and Weggis as well as Admiral am Kurpark hotel was opened in Baden. There were the changes at the structure of the company - in result Novomatic Industries GmbH was renamed to Austrian Gaming Industries GmbH (AGI).
In 1997, the company began work on the creation of Coldfire Risc Processor - hardware platform, which had to become the final step towards the creation of high-tech and modern games. At the same time, presentation of the first multiplayer roulette game took place - it was called TouchBet® Live-Roulette. This year the company also opened Admiral Foxtown casino in the Swiss town Mendrisio.
In 1998, Novomatic started slots production in the state of Colorado (USA) and got a license for operating on this territory and the following year Novomatic and British Technical Casino Supplies began their cooperation, so that allowed the Austrian supplier to enter British market.
In 2000, ADMIRAL Casinos & Entertainment AG (ACE) department was created in Switzerland. The company Novomatic also opened their first ever casino in the airport of Frankfurt.
In 2001, presentation of Novo Multi-Roulette and Novo TouchBet® Live-Roulette happened in London. Also, the decision of Federal union of Switzerland allowed construction of four casinos in the cities Medrisio, Locarno, Davos and Bad Ragaz. That same year Novomatic got the license for operating in the United Kingdom. As of this year the products of the company are presented in most of European casinos.
By 2002, there were more than 1,000 gaming slots with Novo Multi-Roulette and Novo TouchBet Live-Roulette on the territory of Great Britain. The company ADMIRAL also became the leader on the number of casinos and gambling outlets on the territory of Czech Republic.
In 2003, technology Novo Multi-Screen was presented in London. At the same time Novomatic became an absolute leader on the Estonian market and also opened a new casino in Swiss city Locarno. By that time, more than 2,000 gaming slots all over the world worked with technologies Novo Multi-Roulette and Novo TouchBet Live-Roulette.
In 2004, first slots of Gaminator series by Novomatic were released. These slots combined the best and the most prolific technical achievements, had multi-gaming performance and contained the most popular games by Novomatic. The new titles also encapsulated all the achievements of the company during the years of its existence.
In 2005, Novomatic receives an award for being the fastest growing Austrian company, and the company's annual revenues exceed €1,000,000,000.
In 2006, the company received the license for operating in the state of Florida and protected the title of the most dynamic company of Austria. That same year Novomatic entered into partnership agreement with IGT, according to which the company purchases several multiplayer games by Novomatic.
In 2007, the Austrian supplier became the member of Gaming Standards Association (GSA) and acquired controlling block of shares of the Crown Technologies GmbH. The same year a subsidiary company of Novomatic called Intertop became the fastest growing company on the territory of Latvia. That same year gaming slots of Novomatic were installed in the casino of Barcelona. The company's annual turnover exceed €2,000,000,000.
In 2008, Graf’s company won the nomination "Austrian Export Trade Award 2008" at AWO ceremony and Johann himself became “The person of the year” of the “Trend” magazine. Macao and Philippines casino got Novomatic slots installed in them.
In 2009, Novomatic became the member of Gaming Industry Piracy Alliance. The company also entered Top-10 of the most expensive Austrian companies, having about 14.4% increase of self-cost. One of the most noticeable achievements of the year was the purchase of Greentube I.E.S GmbH, which later started release of games for online casinos.
2010 was the thirtieth year in the history of the company. That year Novomatic purchased the controlling block of shares of Octavian International, opened the headquarters in Romania, entered the Italian market, issued shares for an amount of €350,000,000 and entered the online gambling market thanks to the functioning of the new GreenTube department.
In 2012, the Austrian supplier opened the headquarters in Madrid. The total income exceeded €3,200,000,000, and the total number of employers over the world reached 20,000 people. At the same time, a new department called NOVOMATIC Americas Holdings Inc. opened up in Florida.
By 2013, Novomatic has became the first gaming software supplier, which had an opportunity to support payment systems. At the same time the company singed a long-term agreement with Romanian lottery operator for the supply of 10,000 slots.
In 2014, famous Austrian Formula-1 race Niki Lauda became the face of Novomatic company. In a separate development the major competitor of Novomatic - Casinos Austria had profit dropped, and that allowed Graf’s company to buy 28,1% of their shares the following year and became the largest private owner of the network.
In 2015, the fifth casino with Novomatic software called Tornado was opened in Latvia.
In March, 2016 the company Gaming Industries GmbH changed its name to Novomatic Gaming Industries GmbH. In the end of June the Austrian supplier bought the biggest online casino software developer of Australia - Talarius company. The amount of the deal was $A 210,000,000.
Novomatic - present time
Novomatic is a manufacturer of games for online and land-based casinos, which is known by almost every fan of gambling.
Currently the structure of the company has 24,000 employers worldwide, 3,300 of which work in Austria, The portfolio of Novomatic contains more than 230 video slots, 40 multi-games, 10 jackpot slots, 2 kinds of roulette and 8 table games. The holder of 100% of shares of the company is its founder Johann Graf. Novomatic today is the company, which is familiar to thousands of users all over the world, and that is not just Graf’s merit. This is the merit if a huge number of well-qualified developers, who put all their efforts to reach the optimal result.
Games by Novomatic
Despite the fact the company has created a variety of table casino games, such as chess, domino, roulette, scratch games, lotteries etc. with the main emphasis on video slots. Novomatic slots are beloved by online casino players. Some of them are familiar to fans of land-based slot machines as they are their digital copies, however, the most slots are the ones created by GreenTube department.
It is Novomatic brand that released slots of Gaminator and Multi-Gaminator series. A lot of gaming slots produced by the Novomatic management received the status of “timeless classics” in gambling industry and are still popular among players. The most popular slots by Novomatic are Book of Ra, Sizzling Hot, Lucky Lady's Charm.
Peculiarities of Novomatic slots:
- The creation of slot machines based on the principle of one-armed bandits
- Nice plot and excellent graphics
- Simple controllers and easy structure
- Generous bonuses with free spins and jackpots
- One can play Novomatic slots for free
One of these games is gaming slot Book of Ra, which was developed and released by Novomatic company and became immensely popular at online casinos. Every person, who is playing Book of Ra video slots is able to feel himself Indiana Jones and go on a treasure hunt.
This developer also has jackpot slots in his portfolio, the amount of which can be up to £100,000. The example of such a slot is King’s Treasure.
All Novomatic games are available for instant play, which is very convenient as one doesn’t have to download and install additional software on your desktops or mobile devices. Minimum bet on most of the slots is 0,01 so the games are available for everyone. If for some reason user doesn’t want to play for real money, he is able to play video slots by Novomatic with the help of demo-versions, in other words to play Novomatic video slots for free.
It can be said that, video slots by Novomatic is a nice way to try to win big and relax after a hard working day as no special skill is needed to play. With the help of demo-mode one can study the principle of slot functioning and start playing for cash.
By the way, anyone is able to play games by Greentube for free and for real money at the same time with the help of no deposit sign up casino bonuses, that are offered by some operators. Examples of such bonuses are Energy Casino no deposit bonus or OVO Casino no deposit bonus.
Mobile versions of games by Novomatic
At the moment majority of the most popular games by Novomatic are available at mobile platforms - for iOS and Android devices. Using your gadget you are able to play legendary Book of Ra, Dolphin’s Pearl Deluxe and other slots. You can find them in such casinos as Stargames Mobile Casino, SuperGaminator Mobile Casino and Quasar Gaming Mobile Casino. Thanks to the efforts of GreenTube, mobile versions of slots almost entirely equal to their desktop versions and have excellent graphics and animation - and that means give users a nice entertainment.
In addition to slots, you are able to play table games, casino games, poker, bingo and other games powered by Novomatic.
Software by Novomatic - safety and integrity
Novomatic company follows the activity of all the online casinos, which offer users its production. Before getting an agreement for placing Novomatic slots, online casino goes through EGORA certification system. Most of the casinos using games of this supplier also use SSL-encryption for the users’ info to not get to third parties. Playing on Novomatic slots, user can be sure that the casino is honest and don’t worry for his own security.
List of Novomatic casinos for real money
Below is the list of the most popular and reliable online casinos, where one could play games by Novomatic for real money. Here is the warning, that residents of not all the countries of the world are able to get an access to these games (due to the restrictions of the company).
By the way, some casinos issue no deposit casino bonuses on Novomatic slots. The vivid example is OVO Casino no deposit bonus in the form of €8 free cash (you may also check out free money no deposit casino list). This means that you will be able to play real money casino games by Novomatic free of charge.