A research issue on the American social casino players

A research carried out by SuperData organization covering the behavior and the most typical features of American players at social casinos delivers crucial information for the whole industry. Taking this research into account, the producers of casino games apps should refocus their work as users tend to switch to mobile devices and mobile casino games. The future of mobile casinos belongs to apps of a certain genre preferred by most players.

Right now when the industry has already experienced a boom, the number of players is decreasing. However, the existing players show as much interest as never before. "Today's users spend more time on games and play more often than ever before. Moreover, some players' value is well above $600," - reports one of the researchers.

The present situation with social casino advertisement is very complicated. Though ads attract new players, 35% of them eventually leave because of the excessive and aggressive marketing campaigns. SuperData suggests operators offering players special registration instead of pop-up windows and adverts that disturb from the game. The reason is the following: players get irritated if the app needlessly interferes with the game process.

As far is users’ interest is concerned, the gambling operators will have to go shares with television, as, according to the study, they go hand in hand with each other. About 63% of those players who take up social gambling, watch TV at the same time. The casino can actually benefit from that if including TV content in the games themes.