Macao's first VIP-slot machine hall falls through

In January Jimei Casino, licensed by SJM Holding, launched Macao's first ever VIP-slot hall. However, according to Spinal Tap manager, Jan Feit, its attractiveness is getting more and more specific.

During his last visit, one of the Bloomberg's journalists has discovered that the administration of the casino had cancelled the membership fee of 100 000 HKD (~$12 850). Though this barrier has been eliminated and the minimal spin price has been reduced to 1 HKD, the only person to be playing in the VIP-hall was it's operator - Jan Jan.

Unlike North America, Macao has always treated slot machines as something luxurious. Last year's profit they actually made equaled to 11 750 000 000 pataks, in 2014 - 14 400 000 000, whereas baccarat brought in about 204 000 000 000 pataks.

Trying stay positive, Jan noticed that traditional baccarat VIP-halls «can hardly make any profit these days». That's why he's totally convinced that the administration is acting 100% right as it's dealing with weak competition. Jan also insisted that Macao’s slot machines had their own regular players and also hoped the upcoming lunar New Year celebrations will attract some generous clients to the VIP-hall.

The Chinese autonomy’s operators are taking seasonal events more seriously as the focus now shifts from rich clients to mass market. One of the analysts from Bank of America - Merill Lynch - pointed out that VIP-persons have much more spare time at their disposal so they may come whenever they want whereas ordinary gamblers have to wait for the festive periods to travel.