Minsk iGaming Affiliate Conference: Results of Event about Affiliate Marketing and Gambling in Belarus

On April 24, Smile-Expo hosted Minsk iGaming Affiliate Conference. The conference about affiliate programs in online gambling business gathered gambling operators, software developers, marketers, as well as lawyers, and lawmakers.

What did speakers discuss?

The conference featured leading experts in the field of online casinos and affiliate marketing. The independent advisor on website promotion Alexey Trudov opened the event.

After the welcome speech of the moderator, speakers elaborated on the gambling regulation in Belarus, marketing tools, and shared secrets of efficient customer acquisition relevant for gambling sites.

Gambling regulation in Belarus

Partner of REVERA Helen Mourashko gave the report titled “Regulatory framework of gambling business in the Republic of Belarus”.

The expert explained how the legalization of online gambling that came into effect on April 1 influenced the market. Today card games, slot machines, bingo, betting, and live casino games are allowed. Besides, the specialist advised how to start the online gambling business:

“To maintain a virtual gambling house one needs a bank account, a domain name registered in Belarus, expert evidence regarding the compliance with requirements, data security system, and state tax.”

Arbitrage in iGaming

Ruslan Baybekov, head of analytics department at PromoPult.ru, spoke about arbitrage tools in the iGaming niche. He shared guidelines of how to warm up the account, bypass moderation manually and automatically, and to cloak.

“Be ready for a ban, start with micro budgets, do not hurry, and do not be afraid to experiment,” Ruslan said.

Blockchain at online casinos

Chief marketing officer at DAO.Casino Dmitry Belianin shared what and how blockchain technologies are changing in online gambling.

According to the speaker, challenges of blockchain gambling include a small number of games, their low quality, lack of habitual bonus programs, and a complex registration process. He offered the following solution: the efficient operation of the blockchain casino requires the introduction of simple registration, easy depositing with a card, simplified bonus system, and legit service with the KYC policy.

Panel discussion and other themes of the event

The conference offered a panel discussion “Aspects of affiliates work in iGaming in 2019”. Efficient tools for affiliates working in the gambling industry were discussed by:

• Eduard Rogov - chief marketing officer at Quints;
• Johannes Nordholm - head of business development at Voonix;
• Inna Babich - SXO at Pokerdom;
• Nik Rudenko - chief marketing officer at Favbet betting company.

Head of BelGameDev Yaraslau Kot played the role of the moderator and talked about the importance of narrative in the online gambling.

Chief marketing and PR officer at Alfaleads Roman Manuylov unveiled where to get traffic in 2019. He highlighted the main challenges of arbitrage specialists such as low bets, poor conversion rate, and long hold times, and offered a solution - to change the old model of traffic aggregation.

“It is important to teach webmasters to use new tools, approaches, and end-to-end analytics,” Roman said.

Founder at Quints Roman Bout explained how to launch a successful online casino, and CEO at Gambling.pro Tatiana Nasonova shared how advertisers can influence conversion and quality of traffic of their affiliates. Among other things, she mentioned mainstream traffic sources (video hosting services, teaser networks, messengers) and how to distinguish between good and poor content.

“The accent on beneficial terms is important rather than vain promises,” Tatiana stated. “Besides, quality attributes are trust triggers, social proof, and calls to action.”

Cloaking of gambling offers on Facebook was discussed by the founder of Initium Group Vitaliy Stetsenko. And CEO of RichPush Eugene Valuev made a hard-hitting report titled “Incredibly efficient ad format”. In particular, he explained why push ads are efficient, “Push notifications provide an instantly huge reach and never get into the banner blindness area due to the specifics of the format.”

Exhibitors

The event offered an exhibition area where representatives of the iGaming industry introduced guests to their ideas and solutions.

The international betting company Favbet presented its project and showed how Favbet’s affiliate program worked as well as how to find a correct approach to affiliates.

Quints, the company that specializes in software development for affiliate marketing and media buying, unveiled software intended for affiliate programs.

RichPush, the advertising network with live traffic, demonstrated how it scaled highly profitable campaigns without expenditures on ineffective traffic.

SupportLAB that provides marketing services in the field of gambling showed how to grow revenue of operators, provide support to gamblers, and develop customized apps.

Promatic Games, the online casino game developer, showcased its innovation projects for the iGaming field. One of them was HTML5 gambling platform with unique content.

Large Alpha Affiliates network, comprised of more than 2 thousand affiliates, also shared its projects.

Sponsors of the event

RioBet Affiliates network, the Platinum Sponsor, offers affiliates modern marketing tools, transparent reports, and 40-60% commission.

The Gold Sponsor of the conference was the developer of casino solutions BetConstruct. The company offers betting and eSports apps, live games, and VR games. Besides, BetConstruct helps land-based casinos to develop and grow business.

The Badge Sponsor was the international marketing agency Digital Choo (DC) that focuses on the gaming industry and works with different verticals and categories including betting, poker, and eSports.

The international betting company Parimatch played the role of the Lanyard Sponsor. The company has been working in the gambling business for 25 years and embraces over 20 sports, 200 leagues, and 600 sports events.

Slotegrator acted as the Bags Sponsor at the conference. The company develops different solutions for gambling sites such as systems for game and content management, Telegram casino, Bitcoin casino, and software for bookmakers.

The Official Sponsor of the event was VBET operator. The platform offers around 5,000 casino games, live games, and accepts bets on eSports and political events.

The online gambling business magazine Login Casino has become a Media Gambling Sponsor of the conference and the gaming news portal Yogonet got the Media Sponsor status.

Аfterparty

After the conference, attendees could have some rest at the afterparty of Minsk iGaming Affiliate Conference, organized together with Pokerdom, Zett poker club, and Carat casino.

Guests took part in the poker tournament, enjoyed the show program, and had a possibility to strengthen business contacts in the lounge atmosphere.

Smile-Expo thanks exhibitors, sponsors, and media partners for the participation in Minsk iGaming Affiliate Conference and is looking forward to seeing you at the next event!

Check out the events calendar on the website of Smile-Expo.