NetEnt promotes rock music performed by Jimi Hendrix

Following the launch of a new Guns N' Roses videoslot, NetEnt - online casino games developer - offers another new product dedicated to the legendary guitar player of 60s - Jimi Hendrix.

Jimi Hendrix slot machine, the latest of the Rocks line, has recently been officially featured in «ICE: Totally Gaming» in London and is expected to be passed to operators in April. Like his forerunner - Guns N' Roses - this slot machine is characterized with colorful 3-D graphics along with famous songs: Foxy Lady, Purple Haze, Crosstown Traffic, Little Wing.

'Jimi Hendrix undoubtfully ranks among the greatest rock-stars ever alive, - announced Simon Hammon, NetEnt Product Director. - The fact that we’ve obtained a permission to create a product named after Jimi Hendrx is a great honor and great responsibility for us at the same time. Collaboration with his relatives and their ownership companies Experience Hendrix and Authentic Hendrix will help us turn our Roks series in one of the most attractive things offered by the market'.

NetEnt has announced its Jimi Hendrix slot machine to be the reflection of "genuine and honorable dedication to Jimi Hendrix”. Hundreds of unique face expressions have been created for the slot machine and afterwards modified manually for a more lifelike approach.

'We’re extremely proud to be playing such crucial role in the promotion of Jimi Hendrix’s ingenuity and personality, - said Jenny Hendrix, current president and CEO of Experience Hendrix. - That’s why we’re very thorough when choosing future partners. We tend to think that we share the same question understanding with NetEnt so we’re very glad to be working together with this company. This collaboration is very promising and will deliver exciting perspectives'.